Population Density reserach paper Research Example | Topics and Well Written Essays - 750 words

Population Density reserach - Research Paper Example They choose a leader unanimously and look for guidance towards that group that they have chosen. The limited resources are not even much of a problem, as people will willingly give up a part of their share so as to help their own counterparts. The situation is quite under control in this case. The homogeneity makes it a gelling factor for the whole community to stick together even in adverse circumstances. If the population belongs to the same culture then comparably life becomes easier for people living there. In contrast if the population contains people of different culture there is always a war going on in which each culture is trying to supersede the other. There is constant conflict and each group strives to get power over the other. It has been seen that such groups have continuous struggle to gain the top position. Even there are constant fights and tussle for the resources. People tend to take more than required just so that the other person doesn’t get it. There is a constant war like situation and people try to get the better of each other and dominate the others to gain full authority. If there are many poor in the society then the situation worsens and people start worshipping some false person even to have their own selfish desires filled. This way they become more disoriented and lose the real purpose of their existence. It is really difficult to survive in a society that has a non-homogenous mix of people and majority of the people are poor. People tend to believe that life is a mess and the only way to survive is to fight their way through life. Survival of the fittest is the main concept here. While if there is a homogenous environment and the people are not poor at all, then again there are huge chances that peace will prevail (Baldassare, 1979). Today in AMERICA there are many minorities living. There is so much diversity in the culture that they are losing their own traditions. It has been observed that in areas where two to three di fferent minorities live strife is a norm. Some of the areas have become so dangerous those even policemen are scared to go there. At night the neighborhoods become small war stripes that people fear to tread. Even the areas near the neighborhoods are considered a difficult place to live. It has been seen that people who generally have low incomes live n these areas, but they face many troubles like small thefts, occasional muggings and sometime one or two knife fights. Usually the white kids also mix up with the kids from these areas and end up ruining their own lives (Baldassare, 1979). Sharing a living place with quite a lot many people and having limited resources is a difficult situation, it has happened quite many times with kids who have lost their parents, or ran away from their homes or even ran from their foster homes. There are many hygiene issues that come up with this kind of living and drug problems also arise. When I had to live in a college dorm, there were in total 7 people who were sharing it with me. They all belonged to different cultures so earlier there were quite a lot of hesitation among us, but gradually the barriers broke and we understood each other perfectly fine. We even started to cover for each other. It became a norm among us that once a month each one of us had to give others a treat. There were unspoken rules for never talking about your own roommate to others. Americans usually try to avoid such areas, and they try to move out of such areas as

Quality of Life for the Patient and Family Essay Example for Free

Quality of Life for the Patient and Family Essay Quality of life has a different meaning for everyone. Many personal thoughts and feelings can come into play when caring for others during the end stages of life. However as a nurse and caregiver, these opinions must be put aside at this significant time. For some health care providers, we may feel that keeping the patient comfortable and having them surrounded by family is most important. However, for the patient, personal culture, lifestyle and value for one self as well as a sense of independence in handling this time alone is most imperative. Therefor a nurse must consider the individuals past experiences, present lifestyle and personal hopes in which they choose to live in relation to their goals, expectations, standards and concerns at this stage. One must meet not only the physical needs of the patient but the psychosocial demands in this sensitive time of need. Seeking aggressive medical treatment vs. palliative care is something that is very personal and differs from individual to individual. Nurses’ opinions and suggestions of the â€Å"best care† should not be voiced to the patient or family, even if asked directly. For Mrs. Thomas, time also plays an important role. She is young and may have many other worries than those of an older age experience in preparing for end of life. A nurse must consider what areas of life are important to her and what is the relative importance of each of these areas. Personal perception that counting on family support is huge, but may not be possible in Mrs. Thomas’ situation as her children live out of town. STRATEGIES TO IMPROVE QUALITY OF LIFE The nurse should look at several strategies that directly impact the patient as well as the family. Quality of life not only looks at the health status  the patient but those directly involved in the care of the patient. This encompasses a broader set of planning including finances, housing, and employment. This will have a direct impact on the entire family. Three important strategies that are helpful to relieve overall stress and promote optimal coping skills include: 1) patient awareness of disease process, 2) available support from healthcare providers and 3) addressing physical as well as the psychosocial needs of the patient. Healthcare professionals must be prepared and speak directly with the patient and family when it is determined best to the physician’s ability, that the identified disease of breast cancer will cause death. Advance planning and preparation may be helpful in dying well if Mrs. Thomas is more aware about her status of disease. Physicians and nurses must change the plan of aggressive medical treatments of curing the disease of breast cancer and concentrate providing support and a comfortable well being of the deteriorating disease process. This in turn should provide a plan of care for relief of pain, contentment to the patient and focus on the overall whole being of quality of life. The homecare team can include doctors, nurses, home health aides, social workers, and clergy as well as trained volunteers. Most team members provide on-call 24 hours a day, 7 days a week to deliver support. The patient and family should feel the comfort in calling these resources at anytime. The nurse must remind Mrs. Thomas and her husband that they are not â€Å"bothering† any team member by asking for assistance. The team must always work together and communicate the patient’s goals for end-of-life care. It is important for all to realize this is very individualized for each patient and family member. Each individual strategy should include caring for the whole person physically, emotionally, socially and spiritually. It important for the team to develop strengths based perspectives of psychosocial interventions and listen to what the patient and family have to say to enable them to cope better. In doing so, the team must also communicate on each encounter with Mrs. Thomas and family as well as each other to assure that her and the husband’s needs are being met. HOLISTIC CARE A holistic nursing care plan in valuable in delivering care to the entire person in supporting the physical, mental, spiritual, emotional, social and  environmental needs. With this approach, nursing care needs to move away from viewing Mrs. Thomas as merely a diagnosis and treating her as a whole person. Nursing goals should be to develop immediate trust with the patient and family, provide comfort, supportive care, and symptom management. This can be achieved by effective communication and providing a calm, relaxed setting for Mrs. Thomas. Allowing her to speak openly and honestly about her feelings and emotions of grief, physical complaints such as pain, nausea, and difficulty sleeping is a good way to start to develop a trusting nurse/patient relationship. As a nurse, one must be supportive and be willing to listen openly. Once Mrs. Thomas begins to express these types of things, the nurse must review and evaluate every visit to improve specific concerns with her. More importantly, healthcare providers must display an openness to hear new concerns and prioritize the needs of the patient and family. FUNCTIONAL ABILITY Assessments to maintain the self functional ability for Mrs. Thomas should include creating a plan to achieve realistic goals and allow self care as long as possible. This in turn can give control back to Mrs. Thomas, help raise confidence and value her quality of life. Mrs. Thomas’ physical, social and environmental conditions should also be considered to help her care for herself. Discussing the 24/7 availability of visits from registered nurses and social workers, involving family and friends or volunteers that can help with running errands and meal preparation for adequate dietary intake, and discussing appropriate medical equipment to assist with ADLs such as performing personal hygiene can prove to be helpful. PROVIDING ADDITIONAL CARE When self-care is no longer possible, the importance of more frequent nurse and/or social worker visits, and interaction of clergy is valuable. In addition, further involvement of additional family, friends, home health aides or volunteers to assist not only with running errands, meal preparation and assistance with ADLs but being present in the home for longer periods to care directly for Mrs. Thomas becomes more imperative. The nurse can assist in making sure appropriate DME equipment is in the home. In  addition, this turns out to be a time when additional emotional support is of great concern for Mr. Thomas. CHRONIC DEPRESSION Mr. Thomas already suffers from chronic depression and now has to endure immense and continuous stress to care for his wife with advanced breast cancer. Over time this takes a toll his health, ability to work, finances, and their own personal and family needs. Involvement of not only the nurse, but also social worker and bereavement counselor can help Mr. Thomas tremendously. Encouraging him to take his medications will help both him and his wife. Also, reassurance that it is okay to want quiet time and allowing others to help to care for his wife should be verbalized to him in a caring manner. Taking some of the financial worries away from Mr. Thomas may help as well. The social worker can discuss resources that are of no cost from community volunteer organizations and review the reimbursement of covered services from the insurance organization at the beginning and in ongoing care of his wife. Sharing the right information with the patient’s family is very important and can assist in better coping. Again, the home care team must offer an environment that provides the openness to hear all concerns and overall needs of not only the patient but also her family.

Gas turbine engine

Gas turbine engine TURBINE BLADE COOLING ABSTRACT INTRODUCTION It is well known from the thermodynamic analysis through literature survey that the performance of a gas turbine engine is strongly influenced by the temperature at the inlet to the turbine. Figure 1 illustrates the relation between the specific power output and turbine rotor inlet temperature. There is thus a growing tendency to use higher turbine inlet temperatures, implying increasing heat loads to the engine components. Engine manufacturers have recognised this for some time and have been continuously increasing turbine inlet temperature, especially during the last three decades. The blades are cooled by extracting air from the compressor stages. Modern gas turbine engines are designed to operate at inlet temperatures of 1800-2000K, which are far beyond the allowable metal temperatures. Thus, to maintain acceptable life and safety standards, the structural elements needs to be protected against the severe thermal environment. This calls for the design of an efficient cooling system for these elements. Rotor blade of high pressure gas turbine is such a critical element and hence the blade metal temperature should not be allowed to exceed beyond a value at which the life or safety standards cant be met. It is required to cool the blade in such a way that the amount of heat transferred from the externally flowing hot gas to the blade should be removed by an appropriate cooling design to limit the very high temperature. STRESSES IN THE BLADE Rotor blades of gas turbine are subjected to very high rotational speeds of the order of several thousand rpm and also are exposed to a variable thermal environment. Hence these blades are subjected to different types of stresses of different magnitudes and directions. As it is known, that the strength is a function of life and working temperature the net stress at any section of the blade should not exceed the maximum allowable value. The control on the blade metal temperature is the only way to sustain the stresses for the designed life of the blade for a specific operating condition and life requirement. Therefore to know about the cooling requirement, stresses should be predicted correctly on the blades at different sections. There are mainly four types of stresses with that rotor blades are being subjected; Centrifugal tensile stress Gas bending stress and Centrifugal bending stress Thermal stress 1.1. Centrifugal tensile stress Centrifugal stress in the rotor blade is due to the rotation of the blade. It is tensile in nature. This is the largest in magnitude but not necessarily the most important because it is almost a steady stress. When the rotational speed of the blade is specified, the allowable centrifugal tensile stress places a limit on the annulus area but does not affect the choice of blade chord. This stress is the basic cause of the blade failure due to the creep. 1.2. Centrifugal bending stress If the blade design is such that the centroids of all the blade cross-sections at different radii, taken perpendicular to the radial direction, do not lie in the same radial plane, centrifugal stresses arising in the blade will try to bend the blade. This type of stress arising due to the different directions of the centrifugal stresses in different blade sections is called as centrifugal bending stress. It will produce compressive stress in one side of the blade whereas tensile stress in the opposite side. Any torsional stress arising from these centrifugal stresses is small enough to be neglected. Thus this stress is very sensitive to manufacturing errors. 1.3. Gas bending stress The force arising from the change in angular momentum of the gas in the tangential direction, which produces the useful torque, also tries to bend the blade about the axis of rotation of the blades. The stress arising due to this bending force is called as gas bending stress. There may be change of momentum in the axial direction and in reaction turbines there will certainly be a pressure force in the axial direction. All these two will produce a bending moment in the blade about the tangential direction. The gas bending stress will be tensile in the leading and trailing edges and compressive in the back of the blade and with tapered twisted blades either the leading or trailing edge suffers with the maximum value of this stress. This is a fluctuating stress and its value becomes maximum when the rotor blade passes through the leading edge of the stator. 1.4. Gas bending stress Turbine blade is subjected to three-dimensional temperature gradients, along the blade height, along the blade profile and along the thickness of the blade. Due to these temperature gradients the blade fibres tend to deform unequally. This unequal deformation causes mainly two types of stresses to set up in the blade, compressive and tensile. As the blade considered is un-cooled therefore the contribution of the stress due to the temperature gradient along the thickness of the blade in net stress is not appreciable and can be neglected. Usually with the cooled blade this source of stress is main among all the sources of thermal stress. Again the thermal stress due to the temperature gradient along the blade height would not come in picture because the blade is free to expand along the height. Only the stress due to temperature gradient along the chord of the blade will contribute in net blade stress but its magnitude would not be much because the temperature gradient along the chord is not so high. BLADE MATERIAL AND STRENGTH Gas turbine blades are exposed to a very severe thermal atmosphere. The temperature is so high that it is fairly much more than the melting points of the common high-strength materials. Besides high temperature the requirement of durability is also another factor, which makes common materials unsuitable for use. Only super alloys may be suitable for this purpose. But the current trend of continuously increasing the turbine entry temperature attracted the concentration of the designers not only towards the new materials with well-improved mechanical and thermal properties but also to restrict the temperature of the blade material by its proper cooling. So, the material should have sufficient strength to face the operating situations. 1.5. Strength of blade material In ordinary temperature conditions the strength of the material under constant loads is estimated by tensile strength or yield strength. At high temperatures under action of constant loads in ordinary structural materials there appears the phenomenon of creep. It occurs as a result of prolonged exposure of materials to high stresses at high temperatures. This is particularly a acute problem on highly stressed rotating turbine blades and it occurs in the form of slowly and continuously developing plastic deformation. And excess of this plastic deformation causes the failure of the component. It is observed that at constant stress the higher the temperature the more quickly proceeds the process of creep i.e. the lesser the life of the component. It means that at a particular stress lesser will be the temperature higher will be the life of component. Therefore life of the component is a function of working temperature and stress. Hence to maintain the life of the component at a desire v alue it is required to lower the temperature of the component. Gas turbines operate in conditions of high temperatures and therefore in highly stressed components like rotor blades there appears the phenomenon of creep. Therefore for these cases where creep is the main criterion behind component failure the ultimate tensile stress is defined as the stress at which the component fails at a certain working temperature after the expiry of a certain period of time. It means that the strength of the material subjected at high temperatures is a function of this temperature and its operational life. PAST COOLING The technology of turbine cooling was recognised by some almost from the inception of the first turbojet engine. Cooling studies were first performed in the 1940 and many investigations were carried on in the 1950s. Around 1960, turbine cooling was first used in a commercial aircraft engine. Since that time, there has been a very rapid rise in turbine inlet temperature that has placed an even greater emphasis on turbine cooling. A continuous improvement in high-temperature materials has also helped to increase the turbine inlet temperature. The cooling technique used during 1960s was single internal passage convection cooling. The air used for cooling was injected through the root of the blade and to the internal aerofoil.

Felon disenfranchisement Essay -- Criminal Justice

One of the more controversial debates in today’s political arena, especially around election times, is that of felon disenfranchisement. The disenfranchisement of felons, or the practice of denying felons and ex-felons the right to vote, has been in practice before the colonization of America and traces back to early England; however, it has not become so controversial and publicized until recent times. â€Å"In today’s political system, felons and ex-felons are the only competent adults that are denied the right to vote; the total of those banned to vote is approximately 4.7 million men and women, over two percent of the nation’s population† (Reiman 3). Many people believe that felons do not deserve the right to vote. For these people, voting is not an inherent right; rather it is a privilege given to deserving people that wish to make a positive change to their lives. Some believe that, â€Å"†¦there is no reason for a felon to vote or to debate about whether or not they have that right†¦they made the choice to break the law, so why should they have any say in making it?† {Siegel} In this point of view, giving felons the right to vote is similar to rewarding them. With the right to vote, felons are still able to sway decisions regarding the lives of a society they are no longer a part of. Felons are meant to be punished, stripped of numerous rights including that of voting. Punishments, then, are made to restrict a person, not give them more freedom and decision. If felons are allowed to vote, one must consider the effects it would have on the elections. Many people believe that felons make the wrong choices for a reason, that they are clearly lacking something law-abiding citizens have. Professor Christopher Manfredi ... ..., Parole, and Community Corrections. Upper Saddle River: Prentice Hall, 2005. Jeffrey Reiman. â€Å"Liberal and Republican Arguments Against the Disenfranchisement of Felons.† Criminal Justice Ethics 24.1 (2005): 3-18. Criminal Justice Periodicals. ProQuest. Ryan Library, New Rochelle, NY. 13 Dec. 2007. http://www.proquest.com/. Losing the Vote. 1998. The Sentencing Project. 11 Jan. 2007. http://www.hrw.org/reports98/vote/usvot98o.htm. Siegel, Larry J. Criminology. 8th ed. Lowell: Thomson Wadsworth, 2003. United States. Bureau of Justice Statistics. Sourcebook of Criminal Justice Statistics – 2002. Albany: The Hindelang Criminal Justice Research Center, 2003. United States. Federal Bureau of Investigations. Uniform Crime Reports. Sept. 2007. 12 Feb 2007. http://www.fbi.gov/ucr/cius2006/index.html

Masters in Marketing Management Question Papers

Question Papers 2007 Semester ? I Sub Code| Subject Name| 2007| 2007| 101| P P M| May| Oct| 102| Principles of Marketing| May| Oct| 103| Fundamental of Management Accounting| May| Oct| 104| Managerial Economics| May| Oct| 105| Research Methodology| May| Oct| 106| Consumer Behaviour| May| Oct| Semester ? II Sub Code| Subject Name| 2007| 2007| 201| Service Marketing| May| Oct| 202| Retail Marketing| May| Oct| 203| Sales Management & Personnel Selling | May| Oct| 204| Distribution Management & Logistics| May| Oct| 205| Marketing Research| May| Oct| 206| Relationship Marketing| May| Oct|Semester ? III Sub Code| Subject Name| 2007| 2007| 301| International Marketing| May| Oct| 302| Marketing and The Laws| May| Oct| 303| Financial Services Marketing| May| Oct| 304| Integrated Marketing Communication| May| Oct| 305| Retail Operation Management| May| Oct| 306| | May| Oct| Semester ? IV Sub Code| Subject Name| 2007| 2007| 401| Brand Management| May| Oct| 402| Strategic Marketing| May| Oct| 403| Export Documentation & Forex Marketing| May| Oct| 404| Direct Marketing| May| Oct| 405| Industrial Marketing| May| Oct| 406| Rural & Agricultural Marketing| May| Oct| Total No. f questions :7 MAY 2007 Total no. of printed pages 1 3178-101 MMM(semester-II)Examination -2007 PRINCIPLE AND PRACTICES OF MANAGEMENT (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt all question Q. 1)Define Management. Explain Henry Fayols Principle of management [20] OR Q. 1) Explain the term of Motivation along with its significance to organizational productivity . Discuss the Maslaws Theory of need of hierarchy in detail. Q. 2) Explain the basic function of management.Do these function vary from industry to industry? Explain. OR Q. 2) Explain in detail Management Thoughts from the industrial revolution to knowledge based society of 21st century. Q. 3) Discuss the various leadership styles along with examples. OR Q. 3) Explain the Dynamics of Group Behavior. Do the group i nfluence on individual and group decision- making? Explain. Q. 4) Write short notes (Any four) a)Corporate social responsibility b)Hawthrone Experiments c)Quality Circles d)Perception e)The Self Concept and Self Esteem ————————————————- f)Shaping of personality Semester ITotal No. of questions :6 MAY 2007 Total no. of printed pages 1 3178-102 MMM(semester-II)Examination -2007 PRINCIPLRS OF MARKETING (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt any 5 question 2) each carry equal mark Q1)Chanel decisions cannot be taken without referrringto the PLC stage of a product Critically examine the statement with example Q2) The modern Marketing Manager has to play more responsible and versatile role as compared to Traditional Marketing Manager CommentQ3)Design Marketing Mix stategy for the following product: (a)Milk based Soft Drink (b)Electric Shaver Q4)You want to launch new product of Ayurvedic Dantamanjan . What are the different step you will take to promote this product? Why? Q5)What are the different objective of Advertising? Explain with examples and applicability with respect to PLC? Q6)Write short note on any two: (a)Ethics in Marketing (b)Industrial Vs Consumer Market (c)Product Packaging ————————————————- (d)Online Marketing Semester I Total No. of questions :8 MAY 2007 Total no. of printed pages 2 178-103 MMM(semester-II)Examination -2007 FUDAMENTALS OF MANAGEMEN ACCOUNTING (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt any 2 question from each section 2) Figures to the right indicate full marks. SECTION-I Q 1)How is Prime cost different from marginal cost? State the element of cost including in the two types of cost indicating there significance in cost accounting? Q 2) Explain various methods of segr egating fixed and variable overhead costs? Q 3)What are the various methods of pricing material issue?When do you advocate pricing the issue at cost price based on the last in first out method? Q 4) ? A good system of costing serves as a mean of control over the expenditure and helps to secure economy in manufacture? Discuss? SECTION-II Q 5)From the following information for the month of January prepare a cost sheet to show the following components 1 . prime cost 2 . factor cost 3 . cost of production 4 . total cost Direct material 57000 Direct wages 28500 Factory rent and rates 2500 Office rent and rates 500 Plant repair and maintenance 1000 Plant description 1250 Factory managers salary 2000Office salary 1600 Directors remuneration 1500 Telephone and postage 200 Printing and stationary 100 Legal charges 150 Advertising 1500 Salesman salary 2500 Showroom rent 500 Sales 116000 Q 6. )following particulars related to production department of factory for the month of june are , Materia l used 80000 Direct wages 72000 Direct labour hours worked 20000 Hours of machine operation 25000 Overhead charges 90000 Cost data of particular order carried out in the above department during the june are given below Material used 8000Direct wages 6200 Labour hours 3300 Machine hour 2400 What would be the factory cost of the work order under the following method of charging overheads? Q 7) per unit cost structure of single product manufacturing company as below Selling price 100 Direct material 60 Direct labour 10 Variable overhead 10 Number of unit sold in the year are 5035 as per agreement with the employee union there will be an increase of 10% in direct wages Calculate; (1)how many more unites have to be sold next year to maintain some quantum of profits. (2)By what percentage selling price has to be raised to maintain the same P/V ratio ?Q 8) white a short note (any four) 1) Transfer pricing 2) pricing of issue 3) financial accounting VS cost accounting 4) prerequisite of mat erial purchase ————————————————- 5)labour cost Semester ? I Total No. of questions :7 MAY 2007 Total no. of printed pages 1 3178-104 MMM(semester-II)Examination -2007 MANAGERIAL ECONOMICS (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt any 5 question 2) each carry equal mark Q1)What is Managerial Economics?Explain the relationship of Micro Economics with Managerial Economics. Q2)Define Product Function Explain Increasing, Constant and Decreasing Return to scale. Q3)(a)Describe characteristic features of Oligopoly. (b)Why Perfect Competiton is socially and economically describe? Q4)What is cost Benefit Analysis? Explain its practical significance. Q5)(A)Explain break-even analysis. (B) Justify the need of Government? s Intervention in the Market Economy. Q6)Discuss Pricing Method followed by the Business Firm. Q7)Write note on (any two) (a)Type of Demand Ela sticity (b)Merits and Demerits of Co-operative society (c)Privet Good Vs Public Good ———————————————— (d)Economic Liberalization Semester ? I Total No. of questions :7 MAY 2007 Total no. of printed pages 1 3178-105 MMM(semester-II)Examination -2007 RESEARCH METHODOLOGY (New course) Time 3 hours Max Marks 70 Instructions: 1) Question 1 &6 arecompulsary 2) attempt any 3 from remaining. Q1)Attempt any two: (a)Explain various steps involved in the Research Process. (b)Represent the following data by a Pie Chart:t ITEMMaterialLabourFuelOverheadsExpenditure in Rs. 150020004000500 (c) Elaborate different type of Research Designs. Q2)Explain the merits and demerits of ? Questionnaire Method?. Also explain the essentials of a Good Questionnaire. (3)What is Experimental Method? Explain different types of experiment al Methods of Pointing out their merits and demerits. Q4)(A)Expl ain various sources of secondary data (B)Explain the Layout of aTable. Q5)Explain the layout and essential qualities of Research report. Q6)Write Short Notes On: (a)Validity in Measurement (b)Observation (c)Pictogram (d)Qualities of a Workable Hypothesis (e)Sampling and Non-sampling erros ———————————————— (f)Editing of Data Semester ? I Total No. of questions :6 MAY 2007 Total no. of printed pages 1 3178-106 MMM(semester-II)Examination -2007 CONSUMER BEHAVIOUR (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt any 5 question 2) each carry equal mark Q1)Using the concept of Consumer Dictated Product Development, explain how you would launch a new product in the market? Q2)What are the factors which influence a Consumer? s Decision-making Process?Explain with the help of an example. Q3)How does consumer decision making change as purchase involvement increases? Q 4)Discuss the psychological factor influencing Consumer Behaviour with suitable examples. Q5)Explain any one model of Consumer Behviour with suitable examples. Q6)Write short notes on any two (a) Consumerism (b)Personality and self concept ————————————————- (c)Extent of reference group influence Oct 2007 . [3278]-101 M. M. M. (Semester – I) Examination – 2007 PRINCIPLES AND PRACTICES OF MANAGEMENT Time: 3 Hours]:[Max. Marks: 70 Instruction: (1) All questions are compulsory.Q. l) Define Management. Explain: F. W. Taylor is known as ‘Father of Scientific Management'. [20] OR Q. l) What is Corporate Social Responsibility? Does it contribute to increase the Goodwill of the Organization. Explain with example. [20] Q. 2) Explain McGregor's Theory of Work Motivation and discuss its application in Industry. [15] OR Q. 2) Discuss various components of Management Process in brief. [15] Q. 3) Discuss various Leadership Traits of an effective leader. [15] OR Q. 3) Explain the Process of Team Building and elaborate the principles of effective Team Work. [15] Q. ) Write short notes: (Any Four) [20] a) Group Dynamics b) Knowledge Workers c) TQM d) Functions of Top Management e) Role of Individual Behaviour in Organization f) Various Approaches to Management ******************************************************* Semester ? I Oct 2007 [3278]-102 M. M. M. (Semester ? I) PRINCIPLES OF MARKETING Time: 3 Hours] [Max. Marks: 70 Instructions: 1) Answer any five questions. 2) All questions carry equal marks. 3) Neat diagrams must be drawn wherever necessary. Q. ) ? Marketing has evolved a great deal since the early days of distribution and sales orientation.? Discuss.. . Q. 2) A cellular phone manufacturing company has produced some models with different brands. Explain how you will build the brand equity through advertising. Q. 3) What do you mean by t he term ? Distribution Intensity Illustrate your answer. Q. 4) Explain how technological, political and socio-cultural factors affect the Advertising Style and Process. Q. 5) Explain the concept of PLC. Discuss how and why the relative importance and various elements of Marketing Mix will change with a product? stage in the PLC. Q. 6) Write short notes on any two: (a) Obstacles to Marketing Control (b) Marketing Audit (c) New Trends in Packaging (d) Marketing Process ************************************************************ Semester ? I Oct 2007 [3278]-103 M. M. M. (Semester – I) Examination – 2007 FUNDAMENTALS OF MANAGEMENT ACCOUNTING Time: 3 Hours] [Max. Marks: 70 Instructions: 1) Question No. 1 is compulsory. 2) Attempt any two questions from section 1 and section II each . 3) Figures to the right indicate marks. ) Use of simple calculator is allowed. Q. l) Define Management Accounting and state its limitations. [10] SECTION – I Q. 2) What do you understan d by the tenns Break-even Point, Contribution and Margin of Safety? Explain your answer by drawing a chart with assumed figures. [15] Q. 3) Explain various steps in which a raw material moves in a manufacturing organization till it gets consumed in the. production. Give the fonnat of various documents which are prepared in the process. ‘ [15] Q. 4) What is the meaning of Budget and Budgetary Control?State and explain various budgets which can be established in the following functional areas of operation: [15] (1) Sales / Marketing (2) Finance Q. 5) Write short notes on : (Any Three) [05Ãâ€"03=15] a) Transfer Pricing b) Sunk Cost and Opportunity Cost c) Advantages of Standard Costing d) Cost Unit and Cost Centre SECTION – II Q. 6) Following figures are extracted from the accounts of MIs. Kishor Co. for the month of June, 2005 : [15] Production Depts. Service Depts. | | | | PI| P2| SI| S2| S3| | (Rs. )| (Rs. )| (Rs. )| (Rs. ) (Rs. ) (Rs. )| Indirect Material| | 280| 140| 170| 350| 160| Indirect Wages| | 324| 312| 296| 190| 218| Power and Light| 3,000| | | | | | Supervision Charges| 2,200| | | | | | Rent and Taxes| 500| | | | | | Insurance on Assets| ro| | | | | | Depreciation at 12% p. a. on capital value of assets to be considered. From the above infQrmation and the following departmental data, prepare overhead recovery rates for the production department PI and P2 on the basis of direct labour hours.The expenses of service departments should be apportioned straight to the production department, with the information that S 1 is tool room, S2 is maintenance department and S3 is stores department. Departmental Data| PI| P2| 81| 82| 83| Area (Sq. ft)| 400| 200| 100| 200| 100| Capital Value of Assets (Rs. )| 8,000| 4,000| 7,000| 5,000| 6,000| Kilowatt Hours| 4,000| 3,000| 1,000| 1,000| 1,000| Number of Employees| 150| 100| 75| 100| 125| Direct Labour Hours| 5,000| 5,000| | | | Number of Requisitions| 1,000| 300| | | | Q. 7) Following transactions have taken place in respect of a material duringMarch, 2001 : [15] Date 1 Opening Balance 500 units @ Rs. 6 per unit 5 Purchased 100 units @ Rs. 7 per unit 7 Issued 400 units 9 Purchased 300 units @ Rs. 8 per unit 19 Issued 250 units 22 Issued 50 units 25 Purchased 300 units @ Rs. 7. 50 per unit 30 Issued 250 units Prepare the Stores Ledger assuming that the issues are valued on FIFO and LIFO basis. Q. 8) Following details are available frOill the records or Amrut Ltd. For a month regarding the standard labour hours and rates of an hour for a product:Hours Rate per hour Total Rs. Rs. Skilled 10 3. 00 30. 00 Semi-skilled8 1. 50 12. 00 Unskilled16 1. 00 16. 00 _________________ 58. 00 The actual production for the product was 1,500 units for which the actual hours worked and rates were as follows: Hours Rate per hour Total Rs. Rs. Skilled 13,500 3. 50 47,250 Semi-skilled12,600 1. 0 22. 680 Unskilled30,000 1. 20 36. 000 (a)Labour Cost Variance (b)Labour Rate Variance (c)Labour Efficiency V ariance (d)Labour Mix Variance (e)Labour Cost Variance [15] Q~9) What do you mean by Elements of Cost? How the cost is classified into various elements of cost? Draft a standard format of a cost sheet for a machine tool manufacturing company. Make the necessary assumptions. [15] *********************************************************** Semester ? IOct 2007 [3278]-104 M. M. M.. ( Semester – I) Examination – 2007 MANAGERIAL ECONOMICS Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Answer any five questions. (2) All questions carry equal marks. (3) Draw neat diagram wherever necessary. Q. l) What is Managerial Economics? State its nature, scope and applications. Q. 2) Explain Profit and Sales Maximization as an organisational goal. Q. 3) What is Demand Forecasting? Explain methods of demand forecasting for established product. Q. 4) State and explain the Law of Variable Proportions. Q. ) Why Perfect Competition is socially and economically justifiable? Q. 6) (A) Descri be the need for Government Intervention in the Market. (B) What are the advantages and disadvantages of Economic Liberalisation ? Q. 7) Write notes on: (Any Two) a) Types of Price Elasticity of Demand b) Support and Administered Prices c) Public Goods Vs. Private Goods d) Protection of Consumer's Interest ************************************************** Semester ? I Oct 2007 [3278]-105 M. M. M. (Semester – I) sem-2007 RESEARCH METHODOLOGY Time: 3 Hours] [Max. Marks: 70Instructions: (1) Question Nos. 1 and 6 are compulsory. (2) Attempt any three questions from the remaining. (3) Figures to the right indicate full marks. Q. l) Attempt any two of the following: [20] (a)What is Research? Explain the objectives and types of Research. (b)What is Scientific Method? Explain its relation to research. (c)Draw Histogram and Frequency Curve from the following data: X| 0-10| 10-20| 20-30| 30-40| 40-50| f| 8| 17| 25| 12| 6| Q. 2) (A) Explain the nature and scope of Social Research. [05] (B) What is Hypothesis? Explain the characteristics of a Hypothesis. 05] Q. 3) Explain the meaning, role and difficulties of ‘Interview' as a method of data collection. [10] Q. 4) Explain various steps involved in the analysis of data. [10] Q. 5) Explain the importance and sources of Secondary Data. [10] Q. 6) Write short notes on : (Any Four) [20] (a)Sampling Design (b)Sources of Errors (c)Scaling Techniques (d)Experimental Design (e)Use of Computers in Research (t)Tests of Sound Measurement ****************************************************************** Semester ? I Oct 2007 1 [3278]-106 M. M. M. (Semester – I) Examination ? 007 CONSUMER BEHAVIOUR [ Time: 3 Hours] [ Max. Mlarks : 70] Instructions: (1) Attempt any five questions. (2) All questions carry equal marks. Q. l) How is the field of Consumer Behaviour defined? What are the major uses or applications of understanding Consumer Behaviour? Q. 2) . Explain the demographic and psychological factors influencing co nsumer behaviour with relevant examples. Q. 3) Discuss the role of personality and self-concept in Shaping Consumer Behaviour. Q. 4) What is meant by Motive Hierarchy? How does ~1aslow's Hierarchy of needs fUnction?.Q. 5) Define Consumer Satisfaction. What is the r~lationship between Consumer Satisfaction, Repeat Purchase and Committed Customer. Q. 6) How does consumer decision-maki. llg change as purchase involvement increases? Q:7) Write short notes on any two: a) Consumerism b) Effect of Culture and Subculture on Indian Consumer ————————————————- c) Components of Attitude. Semester ? I Total No. of questions :6 MAY 2007 Total no. of printed pages 2 3178-201 MMM(semester-II)Examination -2007 201:Service Marketing New course) Time 3 hours Max Marks 70 Instructions: 1) Answer any TWO question out of Q1 TO Q4 each carry equal mark 2)Q5 & Q6 are compulsory, each carry 20 marks 3) use examples, model etc. Q 1)liberalization privatization and globalization has propelled growth of services sector in India in 5-6 years ,Do you agree with the statement ? justify your answer. Q 2) In financial services marketing process and physical evidence are very important discuss this statement giving suitable examplesQ 3) what is services marketing segmentation ? discuss and elaborate as to how segmentation and positioning is achived in tourism marketing . Q 4) billjunctin. com is an e-bill pay service of icici bank, which has proved to be very successful , compared to physical bill payment collection service. Which distribution strategies of these services , do you think have made this billjunction. com successful ? why? Q 5) write short notes on any four (a) services blue print (b) SERVQAL and GAP model (c) four I s of services (d) advertising and sale promotion in service industry. (e) requirements for customer retension in service industry f) KPO Q6) Case study: The new incombent to the office of the Cheife General Manager of the Muncipal Transportation is wondering how to make the operation profitabal. He has jotted some of his finding about the current state of affairs. ?The Municipal Trasportation has alarge, ageing fleet of buses. Induction of new buses is a case is acase of ? too late-too few? ?The geographical expanse of the city it serve is big. city areas have several government office , hospitals and educational institute , not to mention huge residential unites employing a large number citizens of the city and adjoining suburbs. The ratio of number of employees to a vehicle operated by the trasport matches unfavourably with the standard norms, ie to say the trasport is over staffed. Inspite of thise, in the opinion of public the buses are not clean break down frequently and do not stick to a time-table. Business, the ? staff? of the trasport is infamously known for being rude. ?A recent survey has showed that (rather surprisingly to the Chief G M)most computer will like and prefer to travel by the Municiple Transport , rather than using their personal trasport means (cars motorcycle etc ) They only only hope, the fares will be low. ———————————————— The Chief General Manager has appointed you, as marketing manager of this muncipal transport. Present a detailed scheme for successful marketing of this public transport system. Semester ? II Total No. of questions :5 MAY 2007 Total no. of printed pages 1 3178-202 MMM(semester-II)Examination -2007 202:RETAIL MARKETING (New course) Time 3 hours Max Marks 70 Instructions: 1) ALLquestion are compulsory 2) each carry equal markQ1) Describe in detail the characteristic of atleast six different types of Retailers Q2)Explain giving all relevant detail , the factors considered in planning retail store layout and also the interiors designing . Q3)choose any high profile retailer like shooperstop / big bazaar known to you. Describe in detail who they use store based, merchandise based, retail marketing communication in the form of advertising and point of sell promotional materials. Q4)The competition between traditional retailer and ultra modern super market that occupy about 40000 sq ft floor area , is generating debates presently in society.Do you belive that traditional retailers will continue to prosper in such competition? Justify your answer discussing all aspect involved in detail. 5)Write short notes on all of the following a) retail store organized by district wise consumers cooperative society which also has network of some branches in villages. b) Bar coding method and its use ————————————————- c)Managing Reverse Logistic in retail . Semester ? II Total No. of questions :8 MAY 2007 Total no. of printed pages 2 3178-203 MMM(semester-II)Examination -2007 03:SALES MANAGEMENT AND PERSONAL SELLING (New course) Time 3 hours Max Marks 70 Instructions: 1) Answer any 5 question 2) each carry equal mark Q1) Explain why sells management is consider as an important function? Q2) compare top down and bottom up approach and explain weather they should give sells manager the some figure of the company sell forecast. Q3)What is sells budgets ? What are the purposes of sells budgets ? What procedure is typically followed by a company to prepair its sales budgets?Q4) What are sales quotas and why its important for a sales manager to sets quota? s for sale people? Q5)(a)Why line sales organization is not suited to a large organization (b) Which type of basic organization structure would you recommend for a large company operating globally and trying to gain greater customer responsive ness and efficiencies ? Q6)What are measure stages in the sells force staffing process? Which activity or part is considered by sell s managers as the most difficult in the entire staffing process and why? Q7)(a)Briefly describe the procedure for designing sales territory b)Why a good number of companies are in inceasingly using assessment centers as a tool of selection process? Q8)(a)What is the difference bet a prospect ,suspect and sales lead ? ————————————————- (b)how sells people understand prospect need? Semester ? II Total No. of questions :7 MAY 2007 Total no. of printed pages 1 3178-204 MMM(semester-II)Examination -2007 204:DISTRIBUTION AND LOGISTIC MANAGEMENT (New course) Time 3 hours Max Marks 70Instructions: 1) ALLquestion are compulsory 2) each carry equal mark Q1)Identify and explain the various entities (things) that flow between a supplier and a customer during physical distribution. Q2) Discuss with the help of appropriate example : ? Middlemen are necessary evils.? Q3) Present and just ify a scheme of distribution channel for each of the following: (a)High-tech High-value industrial products (b)Bio-technology based Product to Boost Agriculture Yield (c)Low-price Readymade Cloth Q4) Discuss the Role of information Technology in Logistics , quoting suitable examples.Q5) Describe the scope and significance of supply chain management. Q6) Identify various opportunities for controlling the cost in a distribution channel. Q7)Write short note on any two: (a)Channel Leadership (b)Changing Nature of retail business ————————————————- (c)Global Marketing Channels. Semester ? II Total No. of questions :7 MAY 2007 Total no. of printed pages 1 3178-205 MMM(semester-II)Examination -2007 205:MARKET RESEARCH (New course) Time 3 hours Max Marks 70Instructions: 1) Attempt any 5 question 2) each carry equal mark Q1) ? Market Research is a vary important tool for the decisio n makers of today in the Corporate Indian Environment.? Discuss and analyse. Q2) What are the steps in setting up and implementing a Marketing Research Project? Q3)Design a questionnaire for exploring possibility of launching a new English Daily in the State of Mharashtra. Q4) What do you understand by Sampling ? Explain Non-probability Sampling Technique with appropriate examples. Q5)What do you understand by Scaling Technique?Different Rating and ranking scale with appropriate example. Q6) Formulate a Research Design for potential assessment study for exterior domestic paint in rural area of Maharashtra and Gujarat Q7) Write short note (a)Dos and Dont for the questionnaire formulation (b)Retail audit (c)Ethics in marketing ————————————————- (d)Types of Rearch Data Semester ? II Total No. of questions :6 MAY 2007 Total no. of printed pages 2 3178-206 MMM(semester-II)Exami nation -2007 206:Relationship Marketing (New course)Time 3 hours Max Marks 70 Instructions: 1) Answer any TWO question out of Q1 TO Q4 each carry equal mark 2)Q5 & Q6 are compulsory, each carry 20marks 3) use examples, model etc. Q1)Outline the various factor which have influanced the Evolution of Transection-based into the Relationship-based Marketing. Q2)Explain in details the inter-linkinges among the rececy , frequency and lifetime value consepts. Quote examples, in support of your view point. Q3) ?A loyal customer, usually is more benificial to a firm , though new customer have to be aquired.? Disscuss quoting approriate examples. Q4)Discuss how the Information Technology affects the building and strengthening of relationship in the marketing context. Cite examples. Q5)write short notes On any four: (a)Decision making Process (b)Partnering (c) Intarnal Marketing (d) Barriers to Switching (e) CRM Consept (f) Value Of Complaints. —————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Q6)Assume you are In Charge of a Delership Business Firm. You belive that by retaining customer you enhaance the firm profitablity.You therefore, plan to get the support of all the internal / external stake-holders (domains) of your business to build alasting relationship with the customer(market). Present a detailed scheme for this purpose. You may assume a product/ service offering of your choice. Semester ? II [3278]-201 M. M. M. (Semester.. II) Examination.. 2007 SERVICES MARKETING Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Attempt any five questions. (2) All questions carry equal marks. Q. l) Explain in details, which aistribution strategies you will adopt for ‘ServiceMarketing' ? Q. 2) â€Å"Service Blueprints, Service Mapping and Managing Employees for ‘Service Orientations' are pillars on which building of ‘Service Industry' rely upon. † Do you agree with this s tatement? Quote examples in support of your answer. Q. 3) Write an essay on ‘Role of Advertising and Sales Promotion' in Service Industry. Q. 4) Which issues are involved in ‘Marketing of Services' ? How you will solve those issues? Q. 5) Which are the ‘Distinctive Characteristics' of Services? Also explain 4 I's of Services. Q. 6) How you will market ‘Charities Services† and ‘Technological Services' ?In support of your answer, quote practical examples. [3278]-201 1 P. T. O Q. 7) Write short notes on any three: a) Social Services of Non-profit Organization b) GAP Model c) Handling of Services Complaints d) Nature of Services e) M~keting Mix in Service Industry ————————————————- Semester ? II Oct 2007 [3278]-202 M. M. M. (Semester – II) Examination – 2007 RETAIL MARKETING.. Time: 3 Hours] [Max. Marks: 70 Instructions: 1 ) Ai l questions are compulsory. (2) Every question carries fourteen marks. Q. l) Explain in details the factors that must be considered for the site selection of Retail Store. [14] Q. 2) Selecting the variety of products that constitute the entire merchandise and also managing efficiently the inventory of these products: these are critically important for success in Retailing. Do you agree? Justify your answer by giving all relevant details and suitable examples. [14] Q. 3) Describe in details, how the application of Information Technology has improved the following operations in Retailing:[14] )Just in Time R~plenishment of Stocks 2)Rapid Adaptation to Change in Market Trends 3)Category Management Q. 4) Explain in details the following concepts :[14] 1) Retailers are the most important source for getting the vital feed back given by the ultimate consumers. 2) Majority of Retailers have prospered by effectively implementing: ‘Proximity Retailing'. Give suitable examples. 3) Specia lity Retailers like Dass Electronics; Sony Exclusive Show Rooms, P. N. Gadgil Jewellers etc. have become popular by skillfully practising: ‘Destination Retailing'. Q.S) Write short notes on all of the following: (a) Managing IN-store Promotions [05] (b) Quick Response Inventory Planning [05] ( c) Category Management[04] ****************************************************** Semester ? II Oct 2007 [3278]-203 M. M. M. (Semester – II) Examination ? 2007 SALES MANAGEMENT AND PERSONAL SELLING Time: 3 Hours] [Max. Marks: 70 Instructions: ( 1) Solve any five questions. (2) All questions carry equal marks. Q. ) (A) What is Sales Management? (B) Describe any one of the- qualitative -methods of sales forecasting and ndicate its advantages and disadvantages. Q. 2) What is a Sales Budget? What are- the purposes of the Sales Budget? What procedure is typically followed by a company to prepare. its sales budget? Q. 3) (A) What is a Sales Territory ? (B) How should a Sales Manager ass ign sales people to territories? Q. 4) Explain the methods used by companies for setting sales quotas. Q. 5) What are the basic concepts of a Sales Organisation? Explain anyone of those concepts. Q. 6) Why many companies have developed separate organisation structures and marketing programmes for major accounts?What alternative organisational methods are available for Sales Managers for dealing effectively with major customers? Q. 7) Mention various internal and external sources used by companies for locating and identifying the prospective candidates? Why employee referral programmes or schemes are becoming one of the most popular methods of locating sales recruits? Q. 8) (A) How Relationship Selling is different than Transaction Oriented Selling? (B)In what manner the approach step is different than the pre-approach step? Describe briefly different approach techniques used by sales people? ************************************************************************** Semester ? II Oct 2007 [3278]-204 M. M. M. (Semester – II) Examination ? 2007 DISTRIBUTION MANAGEMENT AND LOGISTICS Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Answer any five questions. (2) All questions carry equal marks. Q l) Explain the terms: Physical Distribution, Logistics, Supply Chain. Discuss their role in Marketing. Q. 2) What is Wholesaling? What functions do wholesalers perform? Outline various decision areas in wholesaling. Q. 3) Discuss various components of Physical Distribution System and explain heir impact on cost and customer service levels. Q. 4) Discuss various channel options available to a fmn selling photocopying machines nationally. Explain the functions to be carried out by every member of the channel. Q. 5) Design a marketing channel for the distribution of anyone of the following: (1) Mutual Funds (2) Pre-paid Mobile Phone Cards (3) Advertising Space in a Newspaper Q. 6) (A)What is a Consumer Panel? (B) How will you carry out Test Marketing for a new soft dri nk ? (C) Explain Focus Group Interviews. Q. 7) Highlight various applications areas of Marketing Research. ********************************************************** Semester ? II Oct 2007 [3278J.. 205 M. M. M~ (Semester – II}' Examination – 2007 Marketing Research Time: 3 Hours] [Max. Marks: 70 Instruction: 1) Attempt any five questions. 2) All questions carry equal marks. Q. 1 a) Define Market Research. b) Sate and explain various limitations of Market Research. Q. 2a) Which are the various sources of Marketing data? b) Describe various methods of Primary Data Collection. Q. 3a) What is the Questionnaire? b) What are the characteristics of good questionnaire? ) What are the advantage and demerits of Questionnaire Methods? Q. 4Explain probability and Non-probability sampling techniques/sampling methods. How will you design the sample? Q. 5Write short notes on : (Any Two) a) Primary Data ? Advantages and limitations b) Secondary Data – Advantages and limitations c) National Readership survey d) Retail Store Audit Q. 6a) What is consumer panel? b) How will you carry out Test Marketing for a new soft drink? c) Explain Focus Group Interviews ————————————————- Q. 7Highlight various applications areas of Marketing research. Semester ? IIOct 2007 [3278J.. 206 M. M. M~ (Semester – II}' Examination – 2007 RELATIONSHIP MARKETING Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Q. Nos. 1 and 6 are compulsory and carry 20 marks each. (2) Attempt any two questions from among the Q. No. 2 to 5. Each of these questions, carries 15 marks. Q. l) Write notes on any four: (a)Customer Profitability (b)Database of Customers (c)Customer Orientation (d)Value of Complaints (e)RFM (t)Mass Customization Q. 2) For a firm having a small portfolio of products, identify the multiple market domains.How will the careful cultivation of these domai ns, lead to success in the customer market? Q. 3) How is physical distribution system benefitted by the use of Relationship Marketing Principles? Explain describing situations in corporate world. Q. 4) Examine the Contribution of Information Technology to the practice of Relationship Marketing. Q. S) Describe the evolving scenario of customer bonding. How will you Classify the companies on the basis of their promptness in bonding the customers? Q. 6) Managing Director of YANTRA Ltd. ad recently attended a profitability- related workshop by a leading management consultant. He is particularly impressed by the necessity to manage the Internal Markets of an organization to ensure a deeper (positive) impact on customers of the company. YANTRA Ltd. has a 6-tier organization structure, 10 departments, 10 managers 50 officers, 100 supervisors, 500 workmen. As a relationship marketinl consultant, you are to develop a plan to enhance the internal environment so as to impact the customer marke ts. [Your Managing Director suggests, you can start with ‘System-Culture- ————————————————-Communication' triad. ] Semester ? III Total no of question :6 Total no pages:3 [3178]-301 May 2007 M. M. M (semester ? III) examination ? 2007 INTERNATIONAL MARKETING (New course) Time : 3 HoursMax Marks: 70 Instruction 1) Question No 6 case study is compulsory. 2) Attempt any three question from Q 1 to Q 5. 3) Figures to the right indicate marks. Q1) what are the Objective of International Marketing? What are its challenging aspects? Q2) As far as packaging and leveling is concerned what are the adaptation required to be done for products in international market? What are the compelling and voluntary reason?Q 3) Explain various possible distribution channels in International marketing? Q 4) Explain the importance of INCOTERMS. Discuss various INCOTERMS 2000 from the point of view of cost and responsibility implications. Q 5) write short notes on any four: a) Political risk b) Impact of culture in International marketing c) Joint venture as an Entry strategy d) Indian MNEs e) Data collection problems in International marketing research f) Global retailer Q 6) Case study ? Coca cola: On June 13, 1999 Coca cola recalled over 15 million cans and bottles after the Belgian Health Ministry announced a ban on Coke? drinks, which were suspected of making more than 100 school children ill in the preceding six days. This recall was in addition to the 2. 5 million bottles that had already been recalled in the previous week. The company? s products had been bottled in Antwerp, Ghent and Wilrijk, Belgium, while some batches were also produced in Dunkirk, France. Children in 6 schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to hospitalization after drinking coke beverage. Most of them reported an Unusual Odor and off taste in the drink.In the same week, the Governments of France, Spain and Luxembourg also banned coke? s products while coke? s Dutch arm recalled all products that had come from its Belgium plant. The entire episode left more than 200 Belgians and French school children ill. The company had to assure its British customers that the products made in its UK factories were safe. By June 15, 1999 coke had recalled about 30 million cans and bottles, the largest ever recall in its 113 year history. For the first time, the entire inventories of coke? s products from one country were banned from sale.As part of a damage control exercise, coke sent a team of scientists to Europe. The CEO Micha Douglas apologized to its European customers. Coke Belgium announced that it would reimburse the medical costs for the ill. The recall had a significant negative impact coming down by 21% to $ 942 mn. Moreover, the entire operation cost coke $ 103 mn while its European bottling venture showed a 5% fall in revenues. Analysts felt that the Belgium recall was one of the worst public relations problems in coke? s history. It was alleged that the company had information about people who had become ill weeks prior to the above incidents.Coke had an opportunity to disclose this information; but chose not to do so and was accused of being unethical. Another issue that worried analysts was the illness causes to the innocent school children. They blamed coke? s promotion strategy to sell soft drinks to school children, which had raised a lot of controversies in the U. S. After the crisis, coke investigated the problem by testing the suspect batches for chemicals. The company claimed that the test showed nothing toxic in the beverages. The company said that there had been separate errors in two plants.The products from Antwerp plant had a strange odor as some fungicide had accidently fallen on the exterior of the cans. In addition, they had determined that the strange taste was the result o f a sub-standard gas used to carbonate the product Analysts said that coke had not handled the situation well and its media message was confusing, inconsistent and muddled. Coke alternately claimed that pesticide residue on the can or bottle or a bad batch of carbon-di-oxide was to be blamed for the off taste. On the other hand, the company also insisted that there was never any health threat. A company spokesman assured consumers, ?It may make you feel sick, but it is not harmful?. In August, 1999, the European commission reprimanded coke, asserting that the company had not cooperated adequately and its explanations were not entirely satisfactory. It also said that errors were committed in the selection of plant or the dosage of extracts in coke? s own concentrate. While no deaths were linked to the coke problems, it had a significant negative impact on the public confidence in Europe. 1) Analyse the case from the perspective of ethical issues involved in country risk analysis. 2) ————————————————-Analyse the actions taken by Coke during and ager the crisis Semester ? III Total no of question :7 Total no pages:1 [3178]-302 May 2007 M. M. M (semester ? III) examination ? 2007 MARKETING AND THE LAWS (New course) Time : 3 HoursMax Marks: 70 Instruction 1) Attempt any five questions. 2) All question carry equal marks. Q. 1) Define Proposal. What are the legal rules for valid proposal? Explain with illustrations. Q. 2) Define conditions and warranties in a contract of Sale. What are implied conditions and implied warranties? Q. 3) What are the various modes of creation of Agency? What are the rights of agents against the principal?Q. 4) Explain ? Infringement of copyright? and civil & criminal remedies provided under the act. Q. 5) Explain the scope of IT Act, 2000 and also the following terms; (1) Electronic Governance (2) Hacking with computer syst em Q. 6) Who is a (a) Consumer? (b) Complainant (c) Unfair trade practice Q. 7) Write notes on: (Any Two) (a) Registration of trade mark (b) Define manufacturer, Dealer and Retailer under V. A. T. Act. (c) Undue Influence (d) ————————————————- Extent of Agents Authority Semester ? III Total no of question :7 Total no pages:1 [3178]-303 May 2007M. M. M (semester ? III) examination ? 2007 FINANCIAL SERVICES MARKETING (New course) Time : 3 HoursMax Marks: 70 Instruction 1) Attempt any five questions. 2) All question carry equal marks. Q. 1) What is ? Venture Capital How does it help the enterprise? Q. 2) What are the trends now in Housing Finance? How consumer is benefitted? Q. 3) ? Globalization of Indian Economy since 1991-92 onwards has helped India to develop faster in all respects.? Do you agree? Explain in detail. Q. 4) What is mutual fund? How does it help the small in vestors in present time? Q. 5) What is the ? Merchant BankingWhat are the different services offered to the entrepreneurs? Q. 6) What is Insurance Regulatory Development Authority? How does it help the consumer? Q. 7) Write short notes on any two: (a) Credit Card (b) Retail Banking (c) Mergers and Acquisitions (d) Life Policies and its Valuation ————————————————- Semester ? III Total no of question :6 Total no pages:1 [3178]-304 May 2007 M. M. M (semester ? III) examination ? 2007 INTEGRATED MARKETING COMMUNICATION (New course) Time : 3 HoursMax Marks: 70 Instruction 1) Q. 1 is compulsory and carries ten marks . 2) Solve any four from Q. 2 to Q. , each carrying 15 marks Q. 1) Describe in ten sentences whether advertising is a communication tool and what is its role in marketing communication? Q. 2) Comment on the Advertisement on Adidas shown during the world cup football in more than 250 words. Q. 3) What is Media Planning? What is its significance? Q. 4) Discuss the organisation of an Advertising Agency. Q. 5) Discuss the Marketing Mix of ? Nescafe.? Q. 6) Write short notes: (Any Three) (a) Essentials of a Good Copy. (b) Type of Appeals. (c) Ethics in Marketing Communications (d) ————————————————- Tools of Trade Promotions.Semester ? III Total no of question :9 Total no pages:1 [3178]-305 May 2007 M. M. M (semester ? III) examination ? 2007 RETAIL AND OPERATIONS MANAGEMENT (New course) Time : 3 HoursMax Marks: 60 Instruction 1) Attempt any six questions. 2) All question carry equal marks. Q. 1) Define Marketing Channel and explain how Consumer Marketing Channels differ from Industrial and Services Channels. Q. 2) Explain the purpose of Physical Distribution and briefly describe various components of Physical Distribution. Q. 3) What do yo u mean by Channel Management? Explain various types of Marketing Channels. Q. )Define the terms Retailer, Retailing and Retail Management and explain types of Store and Non-store Retailing. Q. 5) Demonstrate the importance of Store Location and outline the process and types of Store locations with factors influencing decision. Q. 60 Define Interior Store Layout and Explain the steps you follow to plan a good Store Layout. Q. 7) Define Interior Store Atmosphere and briefly describe the elements of Interior Store Atmosphere. Q. 8) Explain the purpose of Retail Communication and elaborate the elements of Retail Communication Mix. Q. 9) Write short notes on any four: (a) New Trends in Retailing b) International Marketing Channel (c) Channel Conflicts (d) Bar Coding (e) Role of IT in Retailing (f) ————————————————- Manufacturer Brands Vs Private Brands Semester ? III Total No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 401 May 2007 M. M. M. (Semester-IV) Examination – 2007 BRAND MANAGEMENT (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 1) Attempt any five questions. ) All questions carry equal marks. 3) Cite examples wherever necessary. Q. 1) Explain the Concept of Branding. Describe the scope of branding in the evolving markets. Q. 2) Discuss the concept and significance of Brand Equity. Q. 3) Identify major areas of Branding Decisions. Which considerations will impact the decisions? Q. 4) ? Customer Satisfaction? is often called as Mirage. How can it be achieved through Branding? Q. 5) What is a Power Brand? Discuss its features. Q. 6) Write a critical note on the future of FMCG brands in India. Q. 7) Write notes on any two: ) Product Image and Brand Image b) Trade Marks c) Brand Architecture d) ———————————————— - Brand Positioning Semester ? IV Total No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 402 May 2007 M. M. M. (Semester-IV) Examination – 2007 STRATEGIC MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 1) Attempt any five questions. 2) All questions carry equal marks. Q. ) What is Strategy? Outline the steps in the formation of strategy for a business firm. Q. 2) Discuss the concept and the objectives of Strategic Marketing Management. Q. 3) Using the Porter? s Five Forces Model for reference, discuss the current competitive environment in an industrial sector of your choice. Q. 4) Critically examine the process of strategy evaluation in the context of marketing function. What is utility of the evaluation process? Q. 5) A new aviation company is taking shape through the takeover of a ? low profile, low fare? air-line by a ? high-profile? air-line.What sort of positioning strategy will be suitable for the new company? Explain your view-point. Q. 6) Discuss the various pricing strategies along with their merits, demerits and application areas. Q. 7) Write notes on any two: a) BCG Portfolio Matrix b) GE of Cell Matrix c) Distribution through retail-malls d) ————————————————- ?Tows? Matrix Semester ? IV Total No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 403 May 2007 M. M. M. (Semester-IV) Examination – 2007EXPORT DOCUMENTATION AND FOREX MANAGEMENT (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 3) Attempt any five questions. 4) All questions carry equal marks. Q. 1) Discuss in detail the importance of Documentary Credits in International Business. Bring out the salient features of the UCPDC. Q. 2) Write about the advantages and disadvantages of Exporting as a strategy. Q. 3) Give in details the methodology adopted by an exporter to set up his export business.Also comment on the role of various government agencies in helping him do so. Q. 4) What do you understand by the terms ? Regulatory ? and ? commercial? documents? Give a list of all documents used in International Business in details. Q. 5) Describe the role of various government institutions in promoting experts from India. Write about the role of the EXIM Bank in details. Q. 6) Give in details the process of insurance of goods for Exports. Also mention various types of insurances available to exporters. Q. 7) Write short notes: (Any Two) a) Export Promotion Councils (b) G. S. P (c) Bills of Exchange (d) Back to Back Letter of Credit ————————————————- (e) Sports and Discount Rates Semester ? IV Total No. of Questions: 6] [Total No. of Printed Pages: 1 [3178]- 404 May 2007 M. M. M. (Semester-IV) Examination – 2007 DIRECT MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 5) Question No. 5. is compulsory. ) Solve any three questions out of the remaining.. Q. 1) Explain the term ? Integrated Marketing Communication? (IMC). How it is different from a Traditional Marketing Communication? Q. 2) Discuss the role and significance of Exhibitions and Trade Fares in the Marketing Communication. Prepare a check-list for organizing the exhibition. Q. 3) A renowned Multinational Company wants to launch its new product in Pune. Design a complete marketing communication programme for this event. (Make and clearly mention necessary assumption wherever necessary) Q. 4) What is ? Corporate CommunicationsWhat are the pre-requisite qualities for a successful corporate communication professional? Q. 5) (A) Comment on increasing use of Technology in the Corporate Presentations. (B) Explain advantages and disadvantage of Direct Marketing. (C) Write a note on ? Press Conference and Press Releases? Q. 6) Write short notes on: (Any Two) (a) Customer Presentations (b) Role of Body Language and Voice Modulations in Corporate Presentations ————————————————- (c) Sales Promotion Brochures Semester ? IV Total No. of Questions: 7] [Total No. f Printed Pages: 1 [3178]- 405 May 2007 M. M. M. (Semester-IV) Examination – 2007 INDUSTRIAL MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 7) Attempt any five questions. 8) All questions carry equal marks. Q. 1) Present an overview of Industrial Marketing System. Q. 2) What are the Characteristics of Organizational Customers? How does a seller to the buyer? s strength, to succeed in the exchange process? Q. 3) Explain the Interpersonal Dynamics of Industrial Buying.Q. 4) How are the Inducts Products ideally distributed in the market? How is the issue of channel leadership resolved? Q. 5) Critically examine the pricing decision, regarding the Industrial Products. Q. 6) Discuss the me thodology for successfully entering and surviving an International Market with Industrial Products Portfolio. Q. 7) Write notes on any two: (a) Positioning of Industrial Products (b) Segmentation of Industrial Markets (c) Reseller? s Market ————————————————- (d) Economics of Industrial Demand Semester ? IV Total No. f Questions: 6] [Total No. of Printed Pages: 1 [3178]- 406 May 2007 M. M. M. (Semester-IV) Examination -2007 RURAL AND AGRICULTURE MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : (1) Question No. 1 is compulsory. Attempt any three of the remaining questions. (2) Figures to the right indicate marks for that question. (3) Give examples wherever necessary. Q. 1) (A) Suggest the Marketing Mix for a new brand f organic manure ? UTKARSHA? for All India Marketing to be launched in the next three months. [15] (B) Write short notes on any two: [10] a) Supporting Services for Export of Farm Products b) Training and Research in Agricultural Marketing c) Differences in Agricultural and Industrial Marketing Q. 2) Discuss the scope and limitations of Rural Marketing in India. [15] Q. 3) Critically analyze the role of Agriculture in the Economic Development of India. [15] Q. 4) Describe the emerging branches of Agri-business with special reference to the food [15]Processing Industry. Q. 5) (A) Explain the concept of Co-operative Marketing. [06] (B) Examine the reasons for slow progress of Co-operative Sector in India. [09] Q. 6) (A) Give the source for Marketing Information with reference to Agricultural [06] Marketing. (B) ————————————————- Write a note on ? Role of Government in Agricultural Development. [09] Total No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 401 M. M. M. (Semester-IV) Examination – 2007

The Phospolipid Bilayer essays

The Phospolipid Bilayer essays Our cell membrane is made up of a dispersion of different proteins onto a 2 dimensional fluid of lipids, compounded mainly of phospholipids, a class of membrane lipids that are amphipathic in their properties, meaning that they are both hydrophilic and hydrophobic (Ratto, 2002). Of all the phospholipids, the most common type that makes up most cell membranes is phosphatidylcholine, which has a hydrophilic head group and two hydrophobic hydrocarbon tails (Alberts et al, 1998, p349). Because of their hydrophobic nature, the hydrocarbon tails resist against the aqueous environment, thus, forcing away from it leaving the hydrophilic head groups exposed to the aqueous environment, hence, forming a bilayer (Alberts et al, 1998, p350). The hydrophilic head groups face the outside environment and the hydrophobic tails face each other (Hanke and Schlue, 1993). The main focus is, however, the fluidity of the phospholipid bilayer and a disease involving the phospholipid bilayer called Antip hospholipid Syndrome. The phospholipids in membranes are fluid because they can move laterally from one place to another in the plane of the bilayer without being restrained (Alberts et al, 1998, p352); hence, scientists named the phospholipid bilayer The Fluid Mosaic Model (Hanke and Schlue 1993). The only movement that they cannot do is flip-flop from one leaflet of the membrane to another; therefore, in order for the phospholipids to be transferred from one leaflet to another, the enzyme flipase is required to catalyze this transfer (Alberts et al, 1998, p352). One experiment that scientists manipulated to prove this was the Fluorescent Recovery After Photo-Bleaching (FRAP) experiment (Bultmann, T. et al, 1991). On a region of the cell surface, scientists labeled it by fluoresce and by doing this, the fluorochrome of the dye will covalently attach to the lipid or protein molecules. When this region is illumina ...

Benefits of Walking Essay Example

Benefits of Walking Essay Example Benefits of Walking Essay Benefits of Walking Essay Benefits of daily walking Walking is one of the best and least expensive forms of exercise, and the easiest to perform. It is a proven weight loss strategy that not only reduces weight, but also reduces stress and tones the body. A Study conducted by Dr. James O. Hill in conjunction with the University of Colorado Health Science Center showed that walking 2000 additional steps daily prevents body weight gain. Additional research showed that 10,000 steps is the break point to lose weight. Walking is not only vital to weight loss, but it is also effective in reducing symptoms of hypertension, diabetes and it also lowers the risk to develop cancer. `How much walking is effective? The first study to determine how much walking is effective in weight reduction was conducted by the Center for Physical Activity and Health at the University of Tennessee. The Study involved eighty female participants with a median age of fifty. First, the researcher obtained data from the participant’s like weight, height, and body mass. The eighty participants wore a pedometer for a seven day period, and recorded their results nightly. The result showed that participants who recorded 10,000 steps had the highest decrease in body fat, body mass as well as waist and hips reduction. Although the results varied among the participants all of the results were positive in terms that they all noted a body weight reduction. Have in mind that 30 minutes of walking takes approximately 4000 steps, which burns around 200 calories. Therefore, if there is an intention of losing weight a diet plan is recommended along with the walking. Another benefit of walking at least 2000 additional steps daily is that it helps to prevent diseases like hypertension, diabetes and cancer. It’s simple. Walking increases the flow of blood circulating around the body which at the same time gets the heart pumping faster. So when you walk everyday your body burns calories. This helps to protect the heart and circulatory system by raising high-density lipoprotein (HDL), the good cholesterol, and keeps the amounts of sugars in the body balanced. Recently, the World Cancer Research Fund (WCRF) has found that walking helps to regulate hormone levels causing to lower the risk of breast and prostate cancer; and last but not least walking also prevents the risk of colon cancer because it speeds up the digestive process, which gives less time to our bowel to be exposed to hazardous substances. Their data predicts that 45 minutes of walking everyday could prevent at least 5,500 cases of breast cancer in the UK alone. Its impressive how 45 minutes of daily exercise can make a real difference in a person’s health. Walking is the easiest exercise to perform and the best part is that there are tons of opportunities to increase your daily exercise without having to sacrifice much. If you cant find the time for longer workouts on a regular basis, try two or three shorter exercise sessions every day. Splitting your workouts into 15 or 10 minute throughout the day appears to work just as well as doing a full 30 minutes at once. Here are some smart recommendations on how stay healthy for those persons who like I think that we do not have enough time for physical activity or a workout. Taking the stairs instead of the elevator could be a great exercise for those work or study on tall buildings. Walking to nearby locations instead of riding the bus or a car is healthy for our body and wallet. These activities are easy ways to boost your heart rate and promote cardiovascular health, lower blood pressure and counter stress. Overall, we can conclude that walking follows a positive trend. Walking is not only a great exercise for maintaining health it’s also one of the best exercises to help control weight and maintain a fitted body shape. Don’t let good health walk on by, get it by incorporating walking into your lifestyle.

buy custom Reasons for the Decrease in Russian Population essay

buy custom Reasons for the Decrease in Russian Population essay The latest demographic statistics about the population of Russia has raised intense discussion from demographers, media and the policy stakeholders. This is particularly because of the accelerating rates of population decline that Russia is experiencing. Although this decline has been underway since the breakup of the Soviet Union that took place almost a decade ago, the recent decline is particularly alarming. Russian population decreased by approximately 4.3 million to almost 144 million in January 2002 (Kuchins 119-121). The relative speed of natural decrease and declining immigration rates in Russia seem to have increased from 1998. The general decline in Russian population has been caused by a myriad of factors. These include the poor health-care systems, alcoholism, poverty levels and unemployment factors in Russia. In order to understand the demographic realities of Russia, exploration of these variables is an essential undertaking. This paper thus seeks to discuss the reasons behind the continued decline of the Russian population. In so doing, this work will tend to focus majorly on the medical/health aspects in a bid to explain this alarming demographic trend. This will, however, be linked to unemployment levels, alcoholism, healthcare standards and poverty in Russia. The conclusion of this work will be on the projections on the prospects of change of this phenomenon in the future. Deteriorating Health and Implication on Russian Population The declining health status in Russia is in part to blame for the decrease in its population. Most demographers concede that the most genuine reason for the decline in the Russian population is the dramatic rise in mortality rates. This is more evident among the working-age men. For example, in the early 1990s, Russia registered an unusual increase in the number of deaths that mostly occurred from unnatural causes (Tulchinsky and Varavikova 497). Demographics for Russia are surprising as it indicates that by 1994, the mortality rates for the males in Russia aged between 15 and 64 years was about two times higher than it was in 1986. In fact, according to the World Population Council (WPC), Russia currently has the lowest life expectancy, especially for males, among the developed countries. This stands at 58 years. This presents the largest disparity in the life expectancy of 13.5 years when males are compared to females on the same variable, all factors held constant (Tulchinsky and Varavikova 497). The health-care system of Russia is a major contribution to the declining national population as a result of high mortality rates. This is particularly so for the deaths that is caused by preventable infections and diseases. The problems with the Russian health-care system have accumulated over a long period of time. The Soviet period was characterized by reluctance to initiate incentives towards improving the medical services. The occurrence of the changes in the health-care system of Russia set in at a time when the Russian government was ill prepared to adapt and adjust its health-care system accordingly (Uhlenberg 127). Excessive focus on ideology at the expense of development of effective goals to address the medical problems that persisted in Russia even as its health-care system became impoverished worsened the state of health-care system in the country. There was thus lack of proper investment in medical facilities and equipments that were necessary to address the medical concerns of the country. As a result, the health-care system further slumped into degradation. The health-care system of Russia remains a key contributor to the increase in mortality rates in the country (Uhlenberg 127-128). This is because in its current status, the system is too ineffective to address the medical and healthcare needs of the population. Cost cutting occasioned by the crumbled Russian economy has greatly plunged the health-care system into a mess that is complicated to clean up. Because of poor health-care system in Russia, the health status of the Russian population is on an alarming decline rate (Uhlenberg 127). Diseases that were initially thought to be controllable or can be eliminated such as diphtheria are again on the increase threatening the life of the Russian population. The Russian governments initiative to save the health-care system from financial crisis and poor services has not yielded much. For example, the decision to privatize health services only fueled the crisis. Uhlenberg (128) cited that the established compulsory health insurance that is supposed to be financed through taxes has not worked because of the high poverty levels, high rates of unemployment, and the unwillingness of Russians to pay for the healthcare services since they were already used to free healthcare services. This has rendered many Russians unable to access medical and healthcare services. In the long run, diseases and illnesses that could be prevented or treated have ended up killing many. The health conditions of the Russian rural population are deplorable and lamentable. It is very unfortunate that the annual mortality rates reported are increasing because of the poor health-care system in the countryside. Manning and Tichonova (177) reports that the rural population in Russia is more vulnerable and exposed to the risk of death because of the inaccessibility of the health facilities. The facilities that are locally available are under-equipped, under-staffed or just too expensive for the people to access healthcare. As a result, when one falls sick in the Russian countryside, the probability that such persons may die before their health issues are attended to by a medical specialist is very high. In their interview with the rural population, Manning and Tichonova (177-188) cited that only a third of the respondents had had a complete medical check between 1969 and 1989. This is contrary to the situation in the urban centres. The urban population is more able to access medical and healthcare services. Although the challenge of cost of healthcare still persists in the urban centers, the Russian urban population is less exposed to the risk of death resulting from poor healthcare compared to the ural population. Therefore, one who is sick in the village is at a higher health and medical risk than the urban population. Diseases and High Mortality rates in Russia The immediate consequence of the dilapidation of the Russian health-care system is the rise in infections and diseases. Statistics about disease infection rates in Russia are alarming and loudly voice the reasons for the declining Russian population that remains alarming. For example, approximately 15% of couples in Russia are infertile (BBC News, 2000). Another 75% of Russian women are experiencing very chronic and severe medical problems in the course of pregnancy (BBC News, 2000). These figures explain the reason for the low fertility rates in Russia. The demographic implication of low low fertility rates and high mortality rates is generally a decline in the total population. The fertility rate of Russia in 1999 was 1.17 (BBC News, 2000), (Fertility rate is the average number of children that a woman aged 15 and 49 has). This demographic equation is sadly real and sensible in Russia. Besides, Sexually Transmitted Diseases have taken a toll in Russia. These include syphilis, gonorrhea, HIV/AIDS, Chlamydia and other sexually transmitted infections (Tulchinsky and Varavikova 500). The rate of HIV/AIDS infection in Russia is estimated to be one of the highest across the globe. The vulnerable populations such as drug users, homosexuals, prostitutes, do not take HIV/AIDS tests because of the confidentiality concerns. As a result, the disease has spread and become the leading Russian killer disease. The problem is further compounded by the poor health-care system that is lacking in facilities and equipments. The public health facilities lack hypodermic syringes that are disposable. This results in repeated use of needles that are unsterilized. Tulchinsky and Varavikova (497-501) cited that many patients thus contract HIV/AIDS and other diseases and die of the same. This, too, contributes to high mortality and decline in the Russian population. The implication of a high toll of infections in Russia is unfortunate. It is unfortunate in the sense that most of these infections affect the quality of the babies that are born. This is because the health of the babies is put at risk. The infections contribute towards the high infant mortality rates in Russia. The optimism for reversal of the downward demographic trend in Russia is thus gone especially because there is no hope for fertile women in future. As infection rates continue to soar, the population in Russia continues to be put at risk of further decline. Perhaps this explains the stable decline in the Russian population (Tulchinsky and Varavikova 497). Tuberculosis is a historical problem in Russia. The rate of TB infection rose to alarming levels in the early 1990s. Fueled by poor health-care system, the former Soviet Union country has lost so many people due to TB infections. The most vulnerable populations have been the drug addicts, alcoholics, the poor and the unemployed and the inmates. Thus poor health system has promoted the spread of diseases that were initially preventable and curable. Lives have been lost and more are still at risk of dying as a result of such diseases as tuberculosis. This adds to the already soaring mortality rates and thus contributes to more decline in the Russian population. Alcoholism and the Declining Russian Population In considering the factors that have contributed to high mortality rates in Russia alcoholism and other drug abuse is listed. Increased alcohol consumption in Russia contributes to the high mortality rates of the working-age population (Uhlenberg 120). According to the studies conducted on labor related accidents and disasters in Russia, the prime cause of some of the accidents is alcoholism. The employees who work with machines often report to work under the influence of alcohol. This makes them vulnerable to accidents and incidents that are caused by omissions and commissions resulting from negligence and lack of concentration. Alcohol is responsible for the high prevalence rates of HIV/AIDS and other STIs that account for a significant percentage of mortality rates in Russia. Alcohol contributes majorly to the mortality of the Russian male population. The anti-alcoholism campaign that was launched in the early 1990s contributed to improvement of the life expectancy of the Russian male population (Uhlenberg 120-121). So serious was the problem of alcoholism in Russia that the government had to intervene to secure its population from the soaring mortality rates that were majorly a consequence of alcoholism. Uhlenberg (120) observed, as many other experts equally did, that the relatively smaller increase in the life expectancy of the Russian population in 2006 was partly because of the active campaigns launched by the government that led to a reduction in the levels of alcohol consumption. The high rates of alcoholism in Russia is to blame for the increase in cardiovascular infections that has further cut short the life of many people especially the working-age population. This further contributed to high mortality rates resulting from heart-related infections and diseases that, given the dilapidated health-care system in Russia, only worsened and sealed the fate of victims to death (Uhlenberg 120). Alcoholism has thus greatly contributed towards the demographic fiasco that Russia is grappling with. The excessive levels of alcoholism among the male Russian population further contribute to the decline in the national population given that this phenomenon directly impedes the stability of the family. The age of the male population that is addicted to alcoholism is the working-age cohort. This implies that most households are rendered unable to meet the cost of living as women struggle with bringing up children. Child-bearing is thus avoided as women shy away from the burden of bringing up large families single-handedly. Besides, excessive alcoholism also limits the reproductive health, performance and activity of the Russian male population. These factors contribute significantly to the low fertility rate that is evident in the Russian demographics. Unemployment and Decline in Russian Population Unemployment is a factor that is directly connected to the realities of the demographics of any given population. This is the fact even with Russia. Thus unemployment can be used as significant variable in the study of the factors that contribute to the steady decline of the Russian population (Marshalle 64). Unemployment directly translates to poverty and lower family income. In Russia, the greatest percentage of the population that can be assumed to be actively productive lack employment. As a result, the dependency ratio is average by figure but in reality very alarming. The men who head the households who are also expected to be the breadwinners for such households are given to chronic levels of alcoholism as a defense mechanism against the harsh reality of the poverty and unemployment levels in Russia. Unemployment rates generally relates to poverty levels or poverty index of any state. This implies that the high levels of unemployment in Russia also translates to increased poverty in Russia. The reality of this phenomenon is unfortunate but directly leads population change in Russia (Marshalle 64-65). It can be used to explain the rising levels of population decline in Russia. As households in Russia become more and more impoverished and deprived in terms of access to reliable and stable source of income, the fertility rates decline. The decline in fertility rates leads to population decline since already there is high mortality rates in Russia that is occasioned with poor health-care facilities and the surge in the spread of infectious and terminal diseases in this country. All these factors contribute to the rise of the levels of negative population change in Russia (Marshalle 64). The statistics about the status of employment in Russia is alarming. For example, in the year 2007, approximately 4.6 million Russians were officially reported to be unemployed and lacked a stable and reliable source of income. This figure rose further to 6.4 million people in the year 2009 (Marshalle 64). Besides, the quality of employment has also declined for those who can be considered to be productively employed and economically active. These rates are temporal because as more global economic challenges hit hard, more and more sections of the Russian population are rendered unemployed and become dependents. In such scenarios, no single household will bear the burden of having more than two children. Even those that can be said to be employed limit the number of children because of the fear of cost of raising up a large family. Not more than 15% of university graduates have decent jobs in their areas of specialized training (Marshalle 74). Most of these graduates and the young professionals in Russia work out of their areas of specialization because of the low income and the high levels of unemployment in Russia. These directly inhibit positive population growth from the gross national increase and other factors such as immigration. According to the International Labor Organization (ILO) young graduates in Russia keep on changing jobs from one company to another. Graduate engineers, for example, who miss decent engineering job opportunities either resort to alcoholism, other social ills or go about taking up job opportunities that hardly meet their needs. In this state of affairs, more and more prospective heads of households shy away from having large family sizes because of the cost implications of sustaining such families (Marshalle 56). The difficulty of securing a well paying job leaves most families or households very impoverished. People aged 40 years and above are finding it really hard to secure employment opportunities in Russia. This section of the Russian population is the age cohort that can be assumed by demographers to be the actively productive members of the society who have another high number of dependents (Marshalle 64-66). This explains the reason for household poverty that faces many Russian families. This economic reality conditions many potentially reproductive populations to limit the number of children that they are willing to raise. As a result, low fertility rates in Russia are to remain relatively stable as the population experiences a decline. The true picture of employment state of Russia is that there are specially trained personnel. Nevertheless, Russia faces a crisis of finding people who are ready and willing to take up the job opportunities where they work hard and get unacceptably low pays. Marshalle (64) cited that this makes many of the married couples and individuals in conjugal relationships to embrace active and consistent use of family planning methods and contraceptives to limit the risk of conception. However, this phenomenon adds to the already low fertility rates in Russia. Unemployment and poverty therefore contributes to the relatively stable pattern of population decline in Russia. Prospects for Change in the Russian Declining Population The negative change in the Russian population that ushered in a rapid decline from the early 1990s has slim chances of reversal for the better. The government population policies to enhance fertility rates and alter the relatively high mortality rates have not been very effective. The health-care system in Russia remains under-funded even in the post Soviet period. This implies that the high mortality rates in the countryside and the urban centers are not about to decline. The rise in the rate of infectious infections and diseases can thus not be altered. As a result, the Russian demographic dynamics are headed for the worse. Conclusion The Russian demographic dynamics and realities are alarming especially given the high mortality and low fertility rates. In order to change the rising decline in the Russian population, the Russian government must invest in the health-care system, development effective economic stimulus structures and programs to create more job opportunities. This will alleviate the household poverty situations in the Russian population. Improved household income will improve the reproductive and demographic realities in Russia. Buy custom Reasons for the Decrease in Russian Population essay